Q. I sell to other businesses, not consumers, so I never thought it made sense to sell through a website. Why I should I go online? And Why is Inxeption my best option?
A. Years ago when Internet retailers began offering consumers a convenient way to buy online, many “business to business” or B2B companies stayed with traditional sales and distribution channels. They assumed business transactions demand more specialized sales expertise and customer relationship management.
That is changing rapidly. Increasingly B2B companies are competing with Amazon and other online marketplaces, and that means they must have an online presence.
Inxeption offers a simple, integrated e-commerce platform that not only includes a classic sales cart, but it can send customers who search for your product category directly to your site, manage your shipping costs at significant savings, and give you a window into all aspects of your company’s operations in a highly secure platform. That security is provided by sophisticated blockchain technology (which is unrelated to Bitcoin, see below).
With Inxeption you can expand your channels and reach a global audience. And you continue to own your customers and can forge even closer relationships.
Q. I have a website, although it needs updating. Can Inxeption work with what I have?
A. Yes. Inxeption is not just about a website and it can work with your existing e-commerce presence easily. You can connect your existing e-commerce website with the Inxeption application and immediately take advantage of our analytic tools and get better windows into you operation through our dashboards.
Inxeption is a complete e-commerce platform. It’s a multiple or “omni-channel” solution that actually creates new online distribution channels to add to your current customer base. Plus, it integrates logistics support, customer service, inventory management, and many other elements of your business.
Q. I sell through salespeople and distributors today. How can I sell online but also support my current distribution relationships?
A. You can keep your current channel and add to it. Inxeption’s platform can actually drive more leads to your salespeople and/or partners by raising your company’s profile online. Inxeption can help you create custom, channel-specific programs so you don’t disturb existing channels.
However, Inxeption is an engine for digital transformation. You’ll find that it offers a way to help your business become more efficient as an organization, develop new customers, and grow top line revenue.
Q. What if I don’t have a CIO or an internal IT team. Do I need a dedicated Inxeption manager? What resources do I need internally?
A. You do not have to add personnel to benefit from the Inxeption platform. It is cloud-based and does not require any new equipment or infrastructure at your company. While we work with major enterprise customers, no business is too small to gain the Inxeption advantage. No matter the size of your business or the number of employees, the platform is scalable and grows with you.
Q. What internal employees should be involved with Inxeption? How much training will they require? What do I need to know about blockchain?
A. The person who manages your marketing efforts today can implement the Inxeption platform. There is very little training required. In fact, you can go live with Inxeption in less than one day. Inxeption will assign its team of marketing “growth hackers” to help you put programs in place to drive revenue growth with search-based programs; we also will work with your existing team to run customized campaigns on the platform.
We know there is a lot of confusion about blockchain, which is used to secure and manage cryptocurrencies. The Inxeption platform has nothing to do with currency speculation or bitcoin mining. What blockchain does for Inxeption customers is provide the software foundation of what we call an “industrial-strength” platform that is orders of magnitude more secure and verifiable than alternatives. It ensures that there is an immutable ledger of every single transaction on the platform, and it provides verified access and sharing of data. That’s what’s under the hood. What you get as our customer is incredible data security, but also the ability to share access to data with confidence when it’s advantageous to partner with other companies--or your own customers.
Q. How does Inxeption help me sell directly to my end customer?
A. If a company does not have a website or e-commerce portal, its own customers may not be able to search and find its products or details about its products online. That is an unacceptable friction in today’s competitive landscape. Today’s buyers expect to be able to search for and research any product instantly when they have a question; with Inxeption, digitizing your products and services mean existing customers can now find you and can refer others to you. With other third party platforms from distributors or marketplaces like Amazon, you don’t get full transparency into who your customers are or the details of their transactions, such as shipping, financing, questions about customization, etc. With Inxeption, we remove barriers for you to communicate and you can forge a better, deeper relationship where you both benefit. In fact, we offer a chat function so you can speak directly to your customers in real time, whether the issue is a missing order or a question about whether you can make a design change that would add significant value to a product.
Q. How do I get visitors to my website? Does Inxeption support marketing and advertising?
A. Inxeption offers powerful marketing and advertising support from within the application itself. The Inxeption “growth hacking” team will work with you to create online ads for your business and make sure they are seen by customers searching for your brand, for your product category, and for insights into the market segments in which your products compete. What’s more, in our dashboards you can easily track how often and where your ads are appearing, and you can analyze how successful they are at attracting customers to your platform and converting customer clicks to sales.
Q. This all sounds great, but I sell made-to-order products. My customers need support to make sure we make and deliver exactly what they want.
A. This is one of the most exciting capabilities of the Inxeption platform: because you can communicate directly with customers in a secure environment, you can develop a much richer relationship. Your customer shares their needs and you can offer real-time feedback and design support. Your relationship is organized around the products they’ve ordered in the past and you can work together to tweak designs or come up with entirely new solutions. This kind of communication is not just about the products you’re already manufacturing, it’s also about innovation, getting to know your customer’s issues and figuring out how to solve their problems in new ways going forward. This is the secure sharing of information that blockchain enables and that has so much potential for businesses of every kind and size.
Q. What logistics support does Inxeption offer?
A. Inxeption partners with UPS to offer what we call Zippy--an integrated logistics solution so you can manage, track, and ship orders easily. Zippy also gives businesses a huge cost-saving tool: with Zippy you can calculate a product’s true costs and revenue because your shipping cost is included in bundled, upfront platform pricing and there are no backcharges. Many of our customers tell us when they use other e-commerce platforms, policies and delayed costs associated with returns are prohibitively expensive; Zippy helps you solve shipping cost confusion while improving service.
Q. How can I measure the success of my business with the Inxeption platform?
A. With Inxeption, you will get a single window into your entire business -- the Inxeption dashboard. From a central screen not only can you get a snapshot of orders, customer communications, internal production and inventory, but there are analytic measurements that update in real time, such traffic to your site, the top search keywords driving that traffic, a live map of current visitors and their locations, how much time they are spending on a page, and a sales funnel to show you where prospective customers are dropping off in the sales process.
Utilizing these analytics and dashboards, you can measure and optimize success by making necessary changes to how you sell to your customer online.
Q. How do I manage customer reviews? What happens if a customer or competitor posts something negative?
A. The Inxeption platform’s customer service feature is not like Yelp. The customer review function welcomes customer reviews of products and services, and it funnels them to a manager for review before they are posted online. Instead of being blind-sided, you will have the opportunity to reach out to customers who are experiencing any issue and work together to solve the issue before it plays out in an open review environment. This is important in the B2B space where there are supply chain and partner issues that may need to be sorted out to understand what is at the root of a customer’s concerns.
Q. How do I deal with product returns?
A. Customer returns can be one of the biggest friction points in B2B, with unexpected shipping charges and logistical complexity potentially costing the seller more than an order is worth. Logistics is integrated into the Inxeption platform with our Zippy feature and it streamlines all the return functions and saves sellers time and money, at the same time offering easy options for your customers.
Q. I already have a shipping provider, why is Zippy better?
A. One word: integration. When you use Inxeption Zippy, your shipping costs are included in the Inxeption platform fee. Zippy does not just choose a shipper, the system securely stores all the relevant information for an order, including the specifications of products, so that shipping details and costs are easy to customize and compute. There are fewer mistakes.
Q. What kind of reports can Inxeption provide about what visitors and customers are looking at and clicking on at my site?
Inxeption can offer complete information about
A list of products that visitors have viewed