We think business is about to change in some very fundamental ways. The aggressiveness of Amazon in targeting new business to business markets is triggering change that ultimately will be bigger and more impactful than the change the first wave of business-to-consumer companies brought to online commerce two decades ago.
That does not mean that you have to make radical changes overnight. You can phase in the Inxeption platform, depending on which of its features you feel are most critical for your business to acquire. We understand that change can be difficult and technology-based change can be confusing. We’re here to help you with that.
We’ve just skimmed the surface of the dynamics and new tools impacting business to business today. Ultimately the change we’re most excited about is that Inxeption is going to catalyze new markets and business ecosystems. They will be organized around what we call "shared value creation."
When you look at the digital natives, companies like Amazon, eBay, and Netflix, they’ve shown that by collecting more data about customers you can both serve those customers better, and you can make a lot of money. What we think will be the next generation of business innovation, however, will come from marketplaces where all stakeholders, including end customers, share in new ways in the profits of successful transactions. New cryptocurrencies make this a real possibility.
Business are going to develop communities where they create value together and in which all parties have some ownership. The idea is that everyone who becomes part of an Inxeption-driven business community or new marketplace as a manufacturer, a supplier, a new kind of reseller, or an end customer, actually takes on shares of ownership of that community and has a stake in helping it grow. We believe that will create new business models that look more like small sovereign nations than traditional industries. They will have their own defense department (Blockchain), their own currency, their own government structure and flexible, constantly evolving governing rules, and they likely will invent new ways to create products together that will be unlike anything we’ve seen in the past.
They may come together for spot, short-term product runs and then immediately disband. They may change our ideas about the economies of scale and customization. They may leverage existing manufacturing capacity in new ways instead of requiring large infrastructure investments. They may parcel out different elements of their production processes to different regions of the country with lower wage pressure or better access to raw materials. Imagine Task Rabbit for manufacturing.
Many new things are possible when you think outside the firewall and focus on sharing instead of fending off threats.
It’s a whole new way to mean business.